Outsourcing
By: Niall Minihan | Jan 08, 2013
With the majority of our clients on the other side of the Atlantic, we have decided to widen our client base and target the US market. In a lot of ways the US market is a better fit for Kogi Mobile as we are in the same time zone and geographically a lot closer. In our pursuit of new clients we have discovered a slight stigma associated with the word ‘outsourcing’.
Some of the common complaints with the typical outsourcing model are- communication problems, lack of clarity, delayed responses and poor quality of work. These common complaints are generally...
New Site
By: Nick Aldridge | Aug 02, 2012
After a very busy spring and early summer things have slowed down a little bit for our HTML team in order to make the time to build our new site. We have broken the golden rule that even if you are a tech company you should always outsource your own site as it is constantly put off as a lower priority and never finished. We broke that rule and as a result it has taken about 4 months to get it live!
Whilst the look is different the content is broadly the same. If you are interested in seeing our work...
Happy Birthday Kogi
By: Nick Aldridge | Apr 01, 2012
After a long pause the Kogi blog has resumed, this time with a plan to get contributions from across the business, not just from me, Nick Aldridge CEO.
We are just coming up to our first year anniversary of trading in Colombia. We opened for business on April 11th 2011, with 5 people. Now we are approaching 20 with a group of talented and experienced individuals from different disciplines – project management, development and QA.
Kogi has grown in number, but has also grown in ability, organization and pride. We have taken a few knocks over the last year, learning where the...
Tinkering A Little With The Proposition
By: Nick Aldridge | May 17, 2011
Kogi has been up a running for a few months now, and lives and breathes on the internet in both English and Spanish.
In the last entry I talked about building the brand, which is of course a long journey involving a lot of twists and turns. But alongside the shaping of the brand we are also thinking about the shaping of the product.
We set out with a focus on mobile applications to order. This is still in principal what we offer but after a series of meetings with several mobile marketing and advertising agencies in London this week, it has...
Building The Brand
By: Nick Aldridge | Apr 17, 2011
It has been a few months now since the launch of the first Kogi website in anticipation of the start of the business proper. This week has seen the launch of the brand identity and also the first week of trading, starting with our first project. We are 5, in a small office in Parque Poblado, Medellin, Colombia.
We have launched a business across two countries, which in a practical sense is not that difficult or expensive to achieve, but it does provide a challenge with regards to positioning and brand. The brand identity is rooted in Colombia as the name...
Brave New World
By: Nick Aldridge | Feb 18, 2011
Everybody has their own view as to how the iPhone has changed the way people use and think about their mobile phone. The iPhone has a miniscule penetration in terms of world-wide usage, but in the world's strongest economies of the west, the iPhone has not only changed the behaviour of its users, it has also changed the competition. For the first time HTC are becoming a front runner with their Android range of phones. I was in a store in London yesterday where the manager believes that because of the price and feature range of the HTC devices, they...